Key Steps to Building an Online Presence
In the digital contracting world, trust plays a significant role on both sides of the transaction—especially when you're just starting out.
As a Webflow Developer, you might worry about getting scammed or working for free. On the flip side, clients share similar concerns, like being scammed or paying for subpar work.
It's common for clients to research potential hires, which is why maintaining a strong digital footprint is crucial.
This is similar to online dating. When you meet someone new and want to learn more about them, don’t you often "check their socials"?
The same principle applies in contracting. Clients will "stalk" your LinkedIn, Dribbble, UpWork, Fiverr, online portfolios—anywhere you have a presence. This is why having a professional and well-curated digital footprint is so important!
Here are a few key steps to ensure you do just that:
- Use the Same Profile Picture: Whether it’s a professional headshot or a logo, ensure it’s consistent across all your profiles. Consistency helps clients recognize and trust your brand.
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Align Your Bio and Details: Keep your bio, statistics, and any vanity metrics uniform. Avoid contradictions—it’s crucial for building credibility and trust.
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Feature the Same Work: Highlight the same key projects across all platforms. This consistency reinforces your expertise and ensures your brand message stays clear.
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Link Back to a Central Hub: All your profiles should direct clients to a central point, like your portfolio website. This makes it easy for them to learn more about you and your work.
The bottom line? Consistency is key! It ensures professionalism, builds trust, and makes you memorable to potential clients.
These are just the building blocks. Once you’ve established a steady lead flow and started growing as an agency or contractor, it’s time to branch out beyond conventional methods.
From actively participating in and contributing to communities, to posting consistently on LinkedIn, and even writing or contributing to industry articles—these efforts will position you as a thought leader and help you reach a broader audience.
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